Leading UK-based coloured gemstone mining company Gemfields is poised
to purchase luxury jewellery brand Faberge wOur premium collection of
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creating “a globally-recognised coloured gemstone champion”.
The
acquisition is designed to position Faberge, best known for its
jewelled eggs, as a coloured gemstone retailer of choice within the
luxury retail sector. Also, it is hoped that both companies would
benefit from marketing, communication,Original handmade personalized bobbleheads dolls made to look like the photo you provide to us. management and supply synergies.
The
decision by a miner to purchase a jewellery company appears to reverse a
recent “trend” reported in Jeweller. Harry Winston has acquired BHP
Billiton’s 80 per cent stake in its Canada-based Ekati diamond mine, to
add to its 40 per cent share of Rio Tinto’s diamond mine in the same
region. And Chow Tai Fook Jewellery Group has signed a two-year contract
to source rough diamonds directly from Russian producer Alrosa.
The
Faberge acquisition is valued at approximately $140 million and will be
paid by issuing Gemfields shares. The purchase will be finalised
following shareholder approval at the company’s AGM next month.
Gemfields
chief executive Ian Harebottle said: “Gemfields has firmly established
itself as ‘the Coloured Gemstone Mining Company’ and the proposed
acquisition of Faberge further enhances our potential to be recognised
as the leading coloured gemstone company.”
Harebottle stated
that by acquiring Faberge, both companies could operate as leaders in
the two most profitable segments within the gemstone supply chain –
mining and consumer sales.
He said the partnership had the
potential to deliver significant value, expanded growth and
diversification opportunities to the company and its shareholders.
“Gemfields
has made excellent strides in its coloured gemstones mining and
marketing initiatives, which will remain core to our business. However,
we are confident that we will be able to put the new and exciting
opportunities and natural synergies, that a globally-recognised brand of
Faberge’s standing is able to offer us, to good use.
“I have no
doubt that Faberge will help to further accelerate demand for
Gemfields’ ethically-sourced premium coloured gemstones, actively
championing the coloured gemstone industry and providing a
directly-controlled showcase for our finest gems. We look forward to
moving into what is a considerably larger and grander market space than
that which was previously available to the Gemfields brand.A complete
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Managing and creative director at Faberge, Katharina Flohr,Purchase an iPhone headset
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Gemfields presents a unique platform to further develop coloured
gemstone products in new and existing global markets.Can you spot the
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“Both
businesses are fortunate to share the same vision and to recognise the
exciting long term opportunity that exists within the combination of the
coloured gemstone and luxury goods markets. Gemfields’ leading market
position is in part due to its ability to supply ethically produced
coloured gemstones on a large scale but is also due to its extensive
marketing initiatives, both of which are certain to be developed further
by Fabergé, to the benefit of both companies and the sector as a
whole.”
While Gemfields will continue to sell its rough coloured
gemstone production through its established auction platform, the
acquisition of Faberge will provide Gemfields with direct control over a
high-end luxury goods platform.
Sydney-based company Vendome
recently acquired the Australian and New Zealand distribution rights and
at the time of publication the only retail outlet for Fabergé’s range
is Vendome’s Castlereagh Street store.
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