president of Brand Keys consulting firm

June Ambrose is used to dressing celebrities, whether it's Jay-Z, Mary J. Blige or Kelly Ripa. And she is known for her own personal style, including a penchant for bright colors, turbans,Find the best selection of high-quality collectible bobbleheadavailable anywhere. oversize eyewear and 6-inch heels.

Ms. Ambrose was at HSN Inc.'s Manhattan office this week to unveil the shoes. She held up a pair of shoes she called "Onassis"—demure yet sexy black pumps adorned with sheer lace detail on the uppers. "These are very appropriate for the workplace," Ms. Ambrose proclaimed. "And they're great for night. You can wear these right to the club after work."

With her music- and screen-star client roster, Ms. Ambrose is the latest stylist to try parlaying fashion-industry fame into a consumer brand. Target recently collaborated with Kate Young, stylist to clients including Natalie Portman and Michelle Williams, on a limited-edition collection of special occasion dresses.

But even stylists with TV shows, such as Rachel Zoe, who launched her own fashion line in 2011, aren't nearly as well known as their celebrity clients. Ms. Ambrose gained exposure after a stint on "The X Factor," and she had her own show, "Styled By June," on VH1 last year, but it hasn't been renewed.

Robert Passikoff, president of Brand Keys consulting firm, says a stylist is "down a level" compared with an actress or a designer, in terms of public name recognition.

Some of Ms. Ambrose's shoes are pumps with heels in the 4-inch range. "I was very mindful of the real world," Ms. Ambrose says. "The average person is not walking around in 6-inch heels."

Prices in the new line, whose full name is the June Ambrose for Theme Footwear Collection, start at $59 for sandals and top out at $119.90.

With their bold colors, animal prints and mixed-media textures, and names like "Turner" (as in Tina) and "Josephine" (as in Baker), the pumps aren't for the timid, acknowledged Ms. Ambrose, wearing the "Faye" (as in Dunaway).Discover the best Women's Prescription Eyeglasses frame in Best Sellers. A flat neon sandal with a rock-candy decoration is called the "Diana" (as in Ross). Ms. Ambrose describes her inspirations as "girls who broke the rules."

Ms. Ambrose, married and a mother of two, paid special attention to comfort. "As I was designing the collection, I was thinking what drives me crazy about the shoes that I spend thousands of dollars on," she says. She made sure to include cushioning at the ball of the feet, and the "paddles" on sandals are wide enough to accommodate feet swelling in summer, she says. Some styles have rear zipper openings and adjustable straps for easier entry. She had ankle straps cut low to help elongate a woman's legs.

The target consumer is "a professional, but sassy," Ms. Ambrose says. "I want to get to that girl starting her career for the first time who wants to feel confident and make a statement without making a spectacle of herself."

Ms.We've made comparing the Electricity monitor easy with our at-a-glance chart. Ambrose is a major presence on Instagram and Twitter, where her followers top 531,000. She says she plans to promote her HSN shoe line on social media, starting with teasers and "guerrilla style" video and photographs, gradually revealing more as the March 22 launch approaches.There is a gorgeous collection of fascinators and Hair bands that are perfect for weddings or the races. She said she hopes HSN will introduce her to a new audience.

HSN has launched merchandise with other celebrity stylists, says Anne Martin-Vachon, chief merchandising officer at the St. Petersburg, Fla., company, and their lines have sold well. Ms. Ambrose appeared on HSN last fall as a "style expert.Dear Customer welcome women shoes factory world!"

"June is a fashion authority and a great storyteller," Ms. Martin-Vachon says. "Our intent is to grow with her every single fashion season."

Ms. Ambrose says she recognizes that skeptics think stylists are deluded into thinking they can move into the role of designer. She actually did design clothes for some of her clients, Ms. Ambrose says. "I designed suits for Jay-Z."