The film revolves around a conversation

A typical collection runs the gamut of equestrian-style jackets to sharply cut blouses and floor-length gowns, whose slim-fitted silhouettes derive from the Savile Row tradition of made-to-measure men’s wear.

“After learning the craftsmanship behind men’s tailoring, I was inspired to want to use that skill by transferring it to couture dressing for women,A good battery charger is needed for rechargeable batteries adding a solar charger to the mix.” says the 28-year-old designer, who learned to sew at the hands of her grandmothers before studying pattern development and tailoring at L’école des métiers des Faubourgs-de-Montréal, starting at 18.

“Couture evening gowns have been an obsession of mine from a very young age; I always wanted to dress women,” says the francophone, who runs her business with fellow designer Maria Karimi.All of us involved in the IC card business are seeing headlines identify.

Silkscreen prints, hand-loomed weaves and jewellery pieces produced by teams of Montreal artisans heighten the status of each garment as one-of-a-kind.

The objective is not to dress women like men, but to allow them the option of high-quality, custom-designed clothing created for the urban woman of today.

“The woman who works for a living in a suit doesn’t want to look like a man,” Chalifoux emphasizes. “She wants a sophisticated look that can carry her from her day job through to the evening.”

Jewellery brand Tanishq has released a TVC to highlight its latest range that starts at Rs 5000. The ad film created by Lowe Lintas and Partners went on air in mid-April.

The film revolves around a conversation between a girl who is about to get married and her younger brother. He comes into her room and hands her a small box - his gift for her wedding. Taken aback, she comments that he has become emotional before her wedding. Instead of admitting to the same, he appears nonchalant and says that he is happy as he will now get to occupy her room - and hence the gift, he reasons. She is surprised to see beautiful earrings in the box. She expresses concern that he has spent his entire salary on the gift. The brother gets emotional as she prods him more. He finally lets his guard down and is speechless. Realising the fact that her brother has begun to miss her, she goes on to tease him. The voice over explains,unique items for wooden ownfigurine from thousands of independent designers and vintage. “Kabhi kabhi pyaar dikhane ke liya jyaada kuch nahi lagta. Tanishq ab sirf paanch hazaar se shuru.”

On the creative brief, Arun Iyer, national creative director, Lowe Lintas and Partners, said, “The brief was clear that Tanishq wanted to highlight the range of jewellery starting from Rs 5000. We wanted to communicate this, but at the same time we did not want to harp much on the price. The intent was to do it in a manner that would emotionally connect with people instead of being transactional.”

On the film, Iyer said, “We thought it would be interesting to present the brother-sister relationship especially when it comes to a stage where they love each other but are embarrassed to show it. The love is implied rather than being in your face. And this becomes even more obvious when the sister is getting married.Metal key USB flash drives wholesale made of stainless steel in the classical shape of a metal key.High quality plastic card printing for business cards, This moment is a highly emotional moment for the entire household, especially for the parents. Even the brother feels it but he holds himself back. So for the TVC we pitched in the younger brother who is a first jobber who wants to gift his sister on her marriage but doesn’t want to show his emotional side. We have tried to capture the intent behind his gift.”

On the objective of the communication, Deepika Tiwary, head-marketing, Tanishq, said, “Tanishq is at the forefront of furthering the emotional connect that Indians have with jewellery. Having established ourselves as a desired brand loved for its quality and range, with the new ‘Accessible Tanishq’ campaign, we now aim to reach our consumers and be part of the celebrations of their life.”

“With the range starting at Rs 5000, the ‘Accessible Tanishq’ TV campaign brings to the consumers an opportunity to own and gift Tanishq, which is now lighter on the pocket. The TVC focuses on a beautiful relationship between siblings. The beauty of the relationship is shown when the younger brother gifts Tanishq from his own salary, making it very special jewellery for a very special sister,” she added.