There are few things as quintessentially West Coast (not to mention
cute) as the image of a fresh-faced, ocean-loving, wellie-wearing
jewellery designer frolicking on Jericho Beach—except maybe the image of
a fresh-faced, ocean-loving, wellie-wearing jewellery designer
frolicking on Jericho Beach with her identical twin sister. Which is
probably why Heather and Karen Hendry’s promo video is getting so many
hits on Indiegogo.com, a crowd-sourcing site that helps people raise
money for specific projects.
Unfortunately, though, hits don’t
necessarily translate into dollars, and these adorable-as-hell former
womb mates are hoping to take their karenjess jewellery line to the next
level with a bigger studio and better tools.
As it stands now,
Karen, the primary designer, is renting out a small shared space and
borrowing many of her tools from friends and mentors. But despite their
limited resources, the karenjess brass and silver seashore-inspired
pieces are beautiful. Nature lovers will adore them! That’s why the
Straight recently caught up with Karen at a local cafe to talk about
their campaign, which ends at midnight on Thursday (June 27).
“I
never really had seasons or even lines, really,” admits Karen, who
started out as a self-taught hobbyist several years ago. “It was just
like I would introduce a piece whenever I felt like it.”
Not anymore. The long-term goal Enjoy the greatest selection ever of stainless steel pendant.is
to turn karenjess into a full-time gig for her and Heather, who handles
the business end of things and currently lives in Tofino. With that in
mind, the sibs are officially relaunching on July 19 with two different
fully realized collections.
The first is Washed Up, a core
collection of various shells that Karen casts into solid silver and
bronze pendants. In terms of selection, there’s more than enough to
choose from here.
“My collection is massive,ratings of Electricity monitor
so you can find the best energy monitor.” says Karen. “I’ve collected
shells ever since I can remember—just on every vacation,Shop Stately
Steel Circle Drop Chandelier stainless steel necklace, I’d either be on the beach or I’d want to be on the beach.Enjoy the greatest selection ever of stainless steel pendant. I guess I’m just drawn to the ocean.”
One
of the top sellers in this signature line is the silver Tofino
clam-shell pendant attached to a long silver chain ($126). Another
standout is the spiralled seashell pendant from Cox Bay, which Karen
designed specifically for the Rip Curl Pro Tofino women’s trophy
necklace—fitting, with Heather and Karen both passionate about ocean
conservation and surf culture. (Did I mention these twins are cute as
hell?)
The other collection is the Deep Cove line, a nod to
their childhood digs. For these pieces, Karen didn’t have much luck
finding whole seashells. So instead, she worked with bits of drift wood
and pebbles from the area.
Highlights here include the silver
bangles with bronze and silver rock-shaped charms (from $95 each). As
well, the bronze bark pendant (from $65) is a standout layering piece.
In
addition to a better workspace, Heather and Karen are planning on using
their Indiegogo capital to compensate their marketing staff with
something other than free swag.
“Everyone’s local and insanely
talented,” says Karen, referring to the web designers, photographers,
and all the other peeps pitching in to help relaunch karenjess. “They
all wanted to help and be a part of it, and they’re willing to do it
just because they want to... Or for jewellery, but ultimately, we want
to be able to pay these people.”
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