Gold rates not to affect sales

The Navratras rings in with in the festive season, also considered an auspicious time for making purchases. The shopping list for most people begins with buying the precious metals and despite the sky-rocketing prices this festive season, the jewellers in the city expect booming business.

"Buying gold and diamonds is something that makes everybody happy and for the affluent classes, the rates do not matter. They understand the fact that the prices would be much higher than they are today; for those who buy gold as an investments, this is the right time to make purchases,'' said Nawal Agarwal, Birdhichand Ghanshyamdas Jewellers.

With the wedding season ahead, even the middle-class families are expected to buy the gold and silver this festive season. Sandeep Chhbara of Motisons said that in recent times the gold rates have increased 15 to 20 per cent on an average every year and that will not have an adverse effect on the markets. There are various choices available for the buyers to suit their range and choices,'' he said.

However, given the fact that the most are looking for value-for-money, several jewellers in the city have come with special schemes. Most jewellers in the city have developed jewellery using precious and semi precious stones, ensuring minimum use of gold to restrict the prices from being to high. According to dealers, the demand for such jewellery is increasing along with the demand for jewellery pieces which can be work in multiple ways.

From discounts on labour charges to better designs in light-weight jewellery, the market has lots to offer for to those who would be reluctant to buy heavy jewellery. The light-weight jewellery is not just for the middle class families but also for those who want to buy jewellery pieces for gift purposes, a common trend during the festival season.

"We have specially designed the 'Saugat' collection which offers jewellery pieces in a range of Rs 2,500 to Rs 50,000 and these are quite popular for those who buy in bulk to gift," said Sanjay Kala of Kalajee Jewellers.

Those dealing in precious gifts too have developed special collections for their clients. With gold at an all time high, many are preferring gold-platted silver stuff and the Jaipur jewellers have developed stuff to match their requirements, said Rishabh Baid of Arham Jewellers, who added that a discount of making charges of the gift items will also be offered to the buyers.