Most of the items you click on seem legitimate

I'm roaming around the always-entertaining Daily Mail website when I stumble across a simple and very promotional story about Tom Cruise and Rosamund Pike. What makes it noteworthy is that the pictures of the stars at the Tokyo premiere of Jack Reacher have numerous embeds all over the place. When you hover over the image, little divots appear on the photo, which you can click to "Get the Look."

This is something that has been promised to both the Web community and even the TV community for decades. The whole idea behind interactive images was supposedly to let a viewer click on the sweater someone is wearing and suddenly be transported to the site selling it. At the very least, you could get a bookmark to that site for later purchase. This was going to be a bonanza for advertisers and for operations like the Daily Mail, which is already filled with vapid celebrity crap that can be turned into store sales.

I've railed against this idea, thinking that it would muck up the scenThe rounded ribbon flowers is made with a washer and woodburning tool.e. I now realize that I was wrong in my analysis. I completely missed the real problem with this sort of thing.

To begin, it is not intrusive the way the Daily Mail does it. It's kind of interesting, in fact.Rist international shoes manufacturer and shoes supplier in agra india making quality. The real problem is more outrageous than I ever thought possible and it's exemplified by the yellow dress.

Most of the items you click on seem legitimate—Pike's shoes for sale look to be the same, as do other items—but the dress she is wearing is nothing like the dress for sale. She's wearing some pricey designer dress that might even be one-of–a-kind. When you click on it, you get shuffled off to some vendor selling a dress that has nothing in common with the star's dress, except that it also happens to be yellow. (See above.Come and browse our large collection of the latest in stainless steel necklacefor men.) When I click on Tom Cruise's attire, I have no idea if the sport coat,Rudy Project has created a series of Cycling sunglasses, for example, is what Cruise is wearing. And for the price listed, I seriously doubt it.

Now I see the real problem with this sort of interaction. It's essentially a scam, not unlike a lot of pop-up junk that is sold as a new way to advertise. There is zero impetus to sell the exact clothes that the celebrities are wearing, and if a seller did this, it would have to be very coordinated with the celebrities. In this case, I doubt these two even know this is happening to their pictures.

hich brings us to another gotcha: Since celebrities have ownership of their images if used for commercial or advertising purchases, does it apply in this case? Do they get a piece of the action for all things sold using them to model the products for sale? If not, why not?

I'll tell you now that this is not going to go well. If the buttons and click-throughs do not direct the reader to the actual product, what is the point? And if commercial releases need to be signed by everyone, it is going to make the process very cumbersome.

Before the whole idea inevitably falls apart, watch it blossom and appear everywhere. See if you are the same as me and consider it spam.How to Make Your Own Bobblehead Doll make your own bobblehead is a fun and simple craft for young children. A new form of spam, but spam nonetheless.