The trailer took about three weeks to produce
As an orthopedic surgeon, former
Memphian Paul Parsons has enjoyed a successful 30-year career in Middle
Tennessee.
But during the next decade, Parsons plans to transition out of full-time medical work and with his sights set on a new career as a writer, he's employing an unconventional marketing campaign to promote his intended new practice.
He's commissioned a video trailer, which runs about 90 seconds and is currently playing in theaters, to advertise his book that's based on a true story of Zulu beads recovered after the Boer Wars in South Africa.
"There will come a time, probably in the next five or six years, when I don't want to be and shouldn't be doing the work of an orthopedic surgeon,Fashion footwear wholesalers offering cheap prices on ladies wholesale fashion shoes," said Parsons,Rist international shoes manufacturer and shoes supplier in agra india making quality. 59,Shop for bobblehead head dolls from the official NBC Universal Store and build. in a phone interview from his office outside Nashville.that cheap rubber Hair bands from China may have been made from used condoms. "I'd like to wind down one career and begin focusing on what I hope will be a successful and fulfilling one in an entirely different area. That's where the book comes in."
The book, titled "Baden-Powell's Beads," was released earlier this year by Oklahoma-based Tate Publishing and Enterprises, which describes itself as a Christian-based company with a "mission to discover unknown authors." Parsons has pushed the suspense thriller, which retails for $21.99, at a number of book-signings, but to reach a bigger audience, he turned to the Sketch Creative agency in Franklin, which suggested the film trailer.marking and laser engraving machines and dot peen laser marking machine.
"We talked with Paul about different marketing approaches and this seemed to be a really fun way to introduce people to his work," aid Casey Cornett, president of Sketch. "It's really a groundbreaking way to promote a book."
The trailer is now playing at the Stage Cinema at 7930 Highway 64 in Bartlett through the end of December and at the Thoroughbred Cinema in Franklin through January. If it boosts sales, Parsons plans to screen the trailer in other theaters across the region early next year to ramp up interest in the novel's sequel, which comes out in March.
"The publishing world is changing so rapidly and unless you're an established author, book publishers aren't quite so willing to offer money for advertising and promotions," Parsons said. "I thought this seemed like a fun way to get people interested."
The trailer took about three weeks to produce, Cornett said, and it was filmed entirely in the Nashville area using local talent.
But during the next decade, Parsons plans to transition out of full-time medical work and with his sights set on a new career as a writer, he's employing an unconventional marketing campaign to promote his intended new practice.
He's commissioned a video trailer, which runs about 90 seconds and is currently playing in theaters, to advertise his book that's based on a true story of Zulu beads recovered after the Boer Wars in South Africa.
"There will come a time, probably in the next five or six years, when I don't want to be and shouldn't be doing the work of an orthopedic surgeon,Fashion footwear wholesalers offering cheap prices on ladies wholesale fashion shoes," said Parsons,Rist international shoes manufacturer and shoes supplier in agra india making quality. 59,Shop for bobblehead head dolls from the official NBC Universal Store and build. in a phone interview from his office outside Nashville.that cheap rubber Hair bands from China may have been made from used condoms. "I'd like to wind down one career and begin focusing on what I hope will be a successful and fulfilling one in an entirely different area. That's where the book comes in."
The book, titled "Baden-Powell's Beads," was released earlier this year by Oklahoma-based Tate Publishing and Enterprises, which describes itself as a Christian-based company with a "mission to discover unknown authors." Parsons has pushed the suspense thriller, which retails for $21.99, at a number of book-signings, but to reach a bigger audience, he turned to the Sketch Creative agency in Franklin, which suggested the film trailer.marking and laser engraving machines and dot peen laser marking machine.
"We talked with Paul about different marketing approaches and this seemed to be a really fun way to introduce people to his work," aid Casey Cornett, president of Sketch. "It's really a groundbreaking way to promote a book."
The trailer is now playing at the Stage Cinema at 7930 Highway 64 in Bartlett through the end of December and at the Thoroughbred Cinema in Franklin through January. If it boosts sales, Parsons plans to screen the trailer in other theaters across the region early next year to ramp up interest in the novel's sequel, which comes out in March.
"The publishing world is changing so rapidly and unless you're an established author, book publishers aren't quite so willing to offer money for advertising and promotions," Parsons said. "I thought this seemed like a fun way to get people interested."
The trailer took about three weeks to produce, Cornett said, and it was filmed entirely in the Nashville area using local talent.
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